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Kyle Kuzma's 14 points in the opening five minutes were the most Milwaukee would get for free; Boston answered with an 18-0 run built by Tatum and George, then held the lead for 74 percent of the game in a 117-97 rout.
Tatum closes the first, George opens the second
For five minutes on Sunday the Bucks looked like the better team: Kuzma collected 14 of his 27 points in that stretch and Milwaukee led 20-6 early in the first quarter.
Boston's first quarter ended 27-25 behind because Tatum took the closing possessions, scoring the period's final 10 points to keep the gap inside two.
George opened the second period with eight straight points; the first of his two threes in that spell put Boston ahead 28-27 and the game turned there.
A layup and another three from George capped an 18-0 run that took Boston out of a 20-6 hole and into a lead they did not surrender again.
It was the second Boston game in five nights for Milwaukee: the Celtics won 109-102 on Wednesday in Boston with Tatum rested, and reached Milwaukee after opening a four-game trip with a 119-80 win at Charlotte on Friday.
58-45 at the half, 22 up in the third
Boston led 58-45 at halftime and opened the third quarter with nine straight points to push the margin to 22, after which the Celtics were never ahead by fewer than 15 points.
Tatum finished with 21 points on 6-of-19 shooting, 5-of-11 from three and six assists, and spent the entire fourth quarter on the bench.
George led all starters with 27 points on 11-of-18 shooting, including 5-of-10 from distance, plus three rebounds, one assist and two steals for a plus-16 rating.
Mitchell Robinson scored 12 points on 6-of-6 shooting with seven rebounds, four steals and a plus-19 in 18 minutes, while Neemias Queta added 13 points, nine rebounds and four assists.
Notably, Payton Pritchard scored 12 points on 4-of-11 three-point shooting for a team-best plus-29, and Derrick White added nine points and seven assists.
The worst opening since 1993-94
At 1-9 the Bucks are in territory they have not occupied since 1993-94, when a 10-loss opening stretch preceded a 20-62 season.
Kuzma's 27 points were the only sustained offense the Bucks could name, delivered on 6-of-13 from the arc after his fast start.
In addition, Myles Turner scored three points on 1-of-8 shooting with five rebounds and a career-high seven assists, and has shot 1-of-15 across his last two games.
In the wider picture, Boston's trip continues in Philadelphia on Tuesday night, while Milwaukee travels to New York the same evening trying to end a start already measured against 1993-94.
The team lines tell it: 47 percent shooting, 48 rebounds, 27 assists and 12 steals for Boston against 35-of-79 shooting and 15 turnovers for Milwaukee.
Editor's take: An 18-0 run that began with Tatum and ended with George is a two-man answer; turning a 20-6 lead into a 20-point loss is a team problem.
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